Digital Marketing Blog

Jocelyn Figueroa Jocelyn Figueroa

What Is A Lead In Marketing

Whether you are a business owner or a marketer, comprehending what a lead is and how it fits into your marketing strategy is pivotal to your success. In this blog post, we will explore the definition of a lead and its significance in the realm of marketing.

Read More
Jocelyn Figueroa Jocelyn Figueroa

What Version of Squarespace Do I Have?

Hey there! Are you currently perplexed about the version of Squarespace that powers your website? Don’t worry, the answer is actually easy to find! So, take a moment, settle in, and join us on this informative journey.

Read More
Jocelyn Figueroa Jocelyn Figueroa

How To Find Out Who Designed A Website

So, you've stumbled upon this amazing website that's got you all starry-eyed and wondering who the creative genius behind it is. Here are some nifty techniques and tools that will help you unveil the mastermind behind that captivating website. So, grab a cup of coffee and let's dive in!

Read More
Jocelyn Figueroa Jocelyn Figueroa

What Is A Branding Agency?

Ever found yourself asking what do branding agencies do? Here is the answer! Learn what their purpose is and what services you can get from them in this post.

Read More
Jocelyn Figueroa Jocelyn Figueroa

Why Is Graphic Design Important For Business Owners?

In today's highly competitive business landscape, standing out from the competition and making a lasting impression on your target audience is crucial. One often overlooked aspect that can significantly impact a brand's success is graphic design.

Read More
Jocelyn Figueroa Jocelyn Figueroa

How Web Design Impacts Content Marketing: The Power of Visual Storytelling

In the digital age, content marketing has become an essential strategy for businesses seeking to engage their audience and drive sales. However, while creating high-quality content is crucial, it's only half of the equation. The other half lies in effectively presenting that content through a well-designed website.

Read More
Jocelyn Figueroa Jocelyn Figueroa

Why Marketing Matters: The Power of Communication and Connection

Marketing is often misunderstood as just another business expense, but it’s much more than that. It’s the lifeblood of any successful organization, big or small. In this blog post, we’ll explore the importance of marketing and why it should be a top priority for every business.

Read More
Jocelyn Figueroa Jocelyn Figueroa

What Does A Brand Kit Include?

A brand kit includes logos, icons, fonts, and colors. With these four essential elements, you will be able to make your business or organization more recognizable and cohesive across all marketing materials.

Read More
Jocelyn Figueroa Jocelyn Figueroa

What Should You Avoid When Developing A Search-Optimized Website?

An important step when creating a website is to remember to optimize it for search engines. While calling in an SEO expert will always be the best way to ensure that your website is properly optimized, a great starting point would be to follow the tips in this blog!

Read More
Vivian Rodriguez Vivian Rodriguez

Power Up Your Emails with These Top 5 Best Practices for Subject Lines

An email subject line is an important part of any message. It's the first thing people see when they receive your message and is often the deciding factor as to whether or not someone will open your email. In this blog post, we'll look at some of the 5 best practices for creating effective email subject lines.

Read More
Vivian Rodriguez Vivian Rodriguez

How to Maximize Your Click Rate with Email Marketing

In a world where emails are constantly flooding our inboxes, it can be hard to make yours stand out. However, by using a few simple strategies, you can make sure that your emails are getting noticed for all the right reasons.

Read More
Jocelyn Figueroa Jocelyn Figueroa

Should I Use Squarespace 7.0 Or 7.1?

We are big advocates for Squarespace 7.1. When Squarespace announced its launch, we immediately started planning migrating our website from its predecessor. If you are in a similar boat (where you are considering moving toward the upgraded platform) or you don't have a website yet and want to know which you should use, here is why we recommend 7.1!

Read More