ABOUT US
Empowered Digital Marketing is a full-service digital marketing agency dedicated to helping small and medium-sized businesses grow their brand awareness, engagement, and sales. Working throughout the states of Massachusetts, Pennsylvania, Florida, and California, our expert digital marketing team creates tailored, targeted campaigns that are custom-built to maximize reach and results, based on business goals and industry insights. We specialize in leveraging the power of digital platforms and the latest digital marketing tools to provide market research, search engine optimization (SEO), social media marketing, content marketing, website development, graphic design, paid advertising, and more. We use data-driven insights to measure our success and help you get the most out of your digital marketing investments.
Our Story
Empowered Digital Marketing was launched in 2023, but the journey of the company truly began in 2018 with the founding of Empowered Social Media. The Empowered Digital Marketing brand is the umbrella brand for Empowered Social Media and future departmental sectors. You can learn more about Empowered Social Media here.
When founder Jamie Cocco founded Empowered Social Media in 2018, his main goal was to coach businesses on creating their own social media strategies to grow on social media. As the company grew, we quickly realized that while social media is an important aspect of a strong digital presence, there are many other key elements of digital marketing strategy that must come first, such as branding, websites, and SEO.
Digital Marketing Tip: Update your website once a month. This tells Google that you care about your website and are keeping your content up-to-date. You can either update your website by creating a new page, deleting a page, writing more content on a page, or deleting content on a page.
Developing the Team
Jamie brought on his first part-time team member, Laura, who helped him open up to a wider market, offering email marketing and content marketing services. Jocelyn was added to the team in 2020, becoming the first full-time team member and Marketing Director. Jocelyn brought website design, development, and SEO services to the business. Kat joined our team in 2021, starting as a part-time team member and quickly becoming full-time a few weeks later as our Communications Director. Kat brought graphic design, branding, and logo services while reaffirming social media marketing, including specialties in short-form video and TikTok. In 2022, Vanessa joined the team as our first bilingual (Spanish language) team member. Vanessa brought social media, content marketing, translation, and graphic design experience to our team. Vanessa was key in our launch of social media templates for sale on Etsy.
At the end of 2022, we rounded out the team by adding Sindy, our bilingual (Spanish language) project manager. Sindy has been solidifying our client experience while streamlining our processes and systems. Sindy brings a wealth of knowledge at all phases of the digital marketing client journey and a passion for automation and innovation. Since the founding of our business, the principle of matching team members with areas they have expertise and passion around has allowed us to stand out amongst the competition and provide holistic digital marketing services with an understanding of the entire client experience and user journey.
Team Development
As an organization, one of our founding principles is centered around finding team members who have passions for different areas of digital marketing. We invest $10K+ each year in team member training and development, leveling up our skill set in high-demand digital marketing services and various skills that each team member feels passionate toward. This has allowed us to stay on top of ever-changing digital marketing trends and technology. Our team members can say that they love what they do and have introduced new services, helping our clients grow their businesses faster. Market research, online learning, enhanced SEO, and CRM/CXM services were born from investment and passion.
The Bilingual Journey
A key focus for the business starting in 2022 was to be able to support clients in both English and Spanish. We consistently heard local community development agencies and businesses asking for digital marketing support in Spanish. This led us to translate services we were able to provide at an expert level for Spanish-speaking businesses. That journey continues as we layer in more services, translating our website and resources to reach more businesses that are in need of digital marketing support.
The Empowered Digital Marketing Mission Statement
At Empowered Digital Marketing, our mission is to create the best digital marketing experience possible for our clients, informed by comprehensive market and SEO research. We invest in our team members, utilizing a collaborative, teamwork approach to every project we undertake. We believe that by leveraging our team's expertise and the latest research in the industry, we can help as many businesses as possible, in as many languages as possible, achieve their goals and succeed in today's competitive digital landscape. We conduct extensive market and SEO research to stay on top of the latest trends and best practices in your industry, providing you with insights and strategies that can help you stand out from the competition. By combining our research-driven approach with our focus on teamwork and collaboration, we can create a digital marketing experience that is tailored to your unique needs and delivers measurable results. Our mission is to empower our clients to achieve their goals and thrive in today's ever-changing digital world.
Who We’ve Worked With
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We hid thunder cloud icons around the website. Find them to discover some cool digital marketing tips! ⛈