Homework: Take the Digital Marketing Assessment - Click here!

This unit covers essential aspects of digital marketing, focusing on the sales funnel, customer journey, and optimization strategies.

In this lesson, we covered a wide range of tools and software options for different business needs, such as professional email accounts, website creation, phone communication, accounting, time management, task management, appointment scheduling, inventory management, proposal creation, and connecting selling platforms.

In this lession, we explore the importance of utilizing strategic SEO, creating engaging content, and maintaining regular website updates. We also highlight the significance of personalized emails, cleaning email lists, and ongoing SEO research. Various tools and concepts related to branding, market research, customer avatars, Google My Business, and website development are discussed, along with cost ranges for different services.

By the end of this lesson, you'll possess a thorough understanding of the overarching principles and techniques required to build a holistic digital marketing plan, empowering you to optimize your social media presence and drive meaningful results for your brand.

In this lesson, we delve into the intricacies of the Sales Funnel, the power of consistency, and the importance of setting SMART goals. Guided by Jamie, Saralee, and Valerie, this lesson emphasizes the need for strategic and consistent marketing efforts to build trust and drive conversions.