In this session, you will learn the fundamentals of digital operations, e-commerce, digital marketing, and social media marketing, along with key terminology.

We will then be exploring typical business paths and discussing the effects of non-optimized digital marketing plans.

This unit covers essential aspects of digital marketing, focusing on the sales funnel, customer journey, and optimization strategies.

In this lesson, we cover a wide range of tools and software options for different business needs, such as professional email accounts, website creation, phone communication, accounting, time management, task management, appointment scheduling, inventory management, proposal creation, and connecting selling platforms.

In this session, we will explore the typical business path and learn how to optimize your e-commerce strategies by examining best practices and case studies.

In this lession, we explore the importance of utilizing strategic SEO, creating engaging content, and maintaining regular website updates. We also highlight the significance of personalized emails, cleaning email lists, and ongoing SEO research. Various tools and concepts related to branding, market research, customer avatars, Google My Business, and website development are discussed, along with cost ranges for different services.

By the end of this lesson, you'll possess a thorough understanding of the overarching principles and techniques required to build a holistic digital marketing plan, empowering you to optimize your social media presence and drive meaningful results for your brand.

In this lesson, we delve into the intricacies of the Sales Funnel, the power of consistency, and the importance of setting SMART goals. Guided by Jamie, Saralee, and Valerie, this lesson emphasizes the need for strategic and consistent marketing efforts to build trust and drive conversions.

In this session, we will review everything we've learned so far, answer key questions, and get prepared to develop our digital marketing plans successfully!