Digital Marketing for Startups: Tips and Tricks

Written By Jocelyn Figueroa

Starting a new business is an exhilarating journey! Especially today, when there are so many different marketing channels you can use to connect with potential customers, from paid advertising like Google Ads to free social media channels like Facebook.

But with all these marketing channels, it is easy for a new business to feel overwhelmed. So we put this blog together specifically for those wondering: what are some helpful, do-able tips when it comes to marketing for startups.

Note: these tips are for the general startup business. If you would like tips and tricks tailored specifically for your business and your marketing budget, schedule a free consultation with our marketing strategists.

Key Tips For A Successful Digital Marketing Strategy

Your target audience is out there! You just have to first find out where is the best place to reach them: through social media marketing? Through email marketing? Or somewhere else!

Understand Your Audience

Digital marketing for startups has to start with research. If you skip this step, then you might find yourself wasting your marketing efforts and wasting your marketing budget.

Conduct Market Research

Do not skip this step! Market research ensures that your marketing efforts do not go to waste! 

For those who have never heard this term before, here is a brief description on what market research does: it lets you know where is the best place for your business to generate leads. For example, which social media platform is your target audience using most often?

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Create a persona for your ideal customer. This will help you get into the minds of who you are targeting and how your product/service will help them.

Create Buyer Personas

A buyer persona is a detailed profile of an ideal customer based on research and existing customer data. It includes demographic details, behaviors, preferences, and motivations to help businesses tailor their marketing and service strategies.

Now, how does this benefit startup businesses? By helping the business owner get into the mind of their ideal customer. Through this practice, you will answer one of the most important questions that come up when developing a digital marketing strategy: how does your product/service benefit the customer?

Having a digital presence nowadays is super important and an ongoing process. It involves being on social channels, building brand awareness, and much more.

Build a Strong Online Presence

Having web pages is a powerful way to take up space in a digital world. If you are a new business, put building a website on your to do list.

Create A Responsive Website

Want to show up on search engines? Then one of the best ways to do that is to make sure that you have a website. A website is often the first point of contact between a startup and their potential customers. Think of it as the place where your potential customers can get to know your business, see what you have to offer, and build trust with you.

Bonus Tip: Make sure that your website is professional, user-friendly, and responsive on all devices.

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Want to show up high in search engines? Then you're going to have to practice technical SEO and off page SEO.

Practice Search Engine Optimization For Your Website

One of the top places people go to purchase a service or a product are search engine results pages (which are accessed through search engines like Google, Bing, DuckDuckGo, and Yahoo). This means that you want to show up on these pages!

In order to do this, you will have to practice search engine optimization strategies. These strategies are designed to get you to the top of these search engines. But be warned! There is a lot of competition. It's best to hire someone with specialized expertise to do this work for you.

Social media marketing is becoming more and more popular for startup businesses. Make sure that you begin creating a social media presence on social media channels like Instagram and Facebook.

Leverage Social Media

Before you begin your social media marketing journey, make sure that you focus on the right digital platforms. You don't want to waste your time somewhere that your target audience isn't using.

Choose the Right Platforms

Not all social media platforms will be right for your business. To find sustainable growth, you'll want to appear on platforms in which your target audience is most active. For example, LinkedIn is great for B2B companies, while Instagram might be better for lifestyle and retails brands.

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To get the most organic traffic, you will want to add engaging on social media to your marketing campaign. The more you engage, the more you can raise brand awareness.

Engage Regularly

Engaging regularly with your audience is important for any solid digital marketing strategy. To engage, you can: respond to comments, comment on posts, message people through DMs, and post high quality content.

Bonus Tip: Social media is not a broadcasting channel - it's a two way street! If you want engagement, then you have to engage back.

Content marketing is important. Work with a digital marketing so they can guide you in creating high quality content.

Content is King

Content marketing is a must for your digital marketing strategy. Make this a step in your digital marketing campaigns.

Create Valuable Content

Want to attract loyal customers? Then content marketing is part of that. This means creating blog posts, videos, or podcasts - and making sure that everything that you create provides value to your audience.

Bonus Tip: When generating content, ask yourself if it is educational, entertaining, or informative. If it is neither of these things, then you need to update it.

This is a huge tip regarding digital marketing for startups because it makes sure that your online marketing is reaching as many people as you can.

Use Diverse Formats

People consume content differently. Mix up your content formats to include:

  • Text

  • Images

  • Videos

  • Infographics

Email marketing is still relevant! Especially for a startup business who has personalized email campaigns.

Utilize Email Marketing

Build your lists by practicing personalized email marketing techniques. Contact us for tips on the best email service provider for your business.

Build Your Email List

If you're a new business, then you're going to want to build your email list. You can do this by encouraging website visitors to subscribe to your newsletter. Offer them something valuable in return, like a free eBook or a discount code.

To do effective digital marketing for startups, you will want to segment your email lists.

Segment Your List

A successful company makes each message to their audience feel personal. We understand that this can be hard to do since everyone is different. To make this digital marketing step easier, we encourage you to segment your list. This allows you to send personalized emails based on the subscriber's behavior and preferences. It also increases relevance and engagement.

Click here for our help with your email marketing.

Digital marketing for startups is something that you will have to analyze and adapt. The digital world changes all the time, and you will have to, too.

Analyze and Adapt

Monitor the results for your digital marketing strategies.

Monitor Your Results

Monitoring the results of your marketing strategy is a great way to ensure that you're campaign stays relevant and effective. Use tools like Google Analytics and social media analytics to track the performance of your digital marketing strategies. Look at what's working and what isn't.

Marketing for startups involves being able to pivot. Your target market is going to change, and that means you will have to change, as well.

Be Ready to Pivot

Digital marketing is dynamic. Be ready to adapt your strategies based on analytical insights and industry trends.

Digital marketing for startups does better when you have a professional making a marketing strategy for you.

Partner with Professionals

Our Digital marketing experts can create a strategy that will bring you success.

Consult Experts

Sometimes, the best way to ensure your digital marketing is on point is to work with professionals. Agencies like Empowered Digital Marketing specialize in crafting bespoke marketing strategies that align with your business goals.

Startups have a unique challenge in carving out a niche in a saturated market. However, with the right digital marketing strategies, you can increase your visibility, engage effectively with your audience, and accelerate your growth.

To really kickstart your digital marketing efforts, consider scheduling a free consultation with Empowered Digital Marketing. Our team of experts can provide personalized insights and strategies to elevate your startup’s digital marketing plan. Let us help you turn your business vision into a tangible success.

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Jocelyn Figueroa
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